PROJECT

The brand Tuatara.

A new dimension in the racing world.

OVERVIEW

A brand that breathes speed.

For Tuatara, a sim racing brand that stands for innovation and performance, I contributed to establishing a strong and recognizable identity. My work included designing the products, branding, and website. Each element has been carefully developed to reflect Tuatara’s core values - speed, precision, and passion - while giving the brand a unique identity within the sim racing community.

CHALLENGE

Consistency and versatility.

The challenge was to create a brand identity that is both powerful and flexible. The products and branding needed to exude a high-performance aesthetic, while the website remained user-friendly and intuitive. Additionally, it was essential to accommodate both bold designs and minimalist, sleek styles to cater to the diverse preferences within the target audience.

RESULT

A brand that delivers.

The result is a cohesive brand where all elements reinforce each other. The products exude a high-quality look, the branding clearly communicates Tuatara’s core values, and the website provides a seamless user experience. This synergy has helped establish Tuatara as a reliable and forward-thinking brand within the sim racing industry.

Curious?

Check out the rest of my work or get in touch with me!