Make Joop Dope Again.

The collection became part of a creative campaign in which every Joop in the Netherlands was transformed into a super-dope influencer. With a ‘Popie Jopie’ package - including Jopen-branded items like a hoodie, bucket hat, and tote bag - they became the face of this movement. The initiative was widely shared and embraced, not only by the Joops themselves but also by their families and friends. The campaign went viral, gained significant media and press attention, and not only positioned Jopen as a young and cool brand but also gave every Joop in the Netherlands a boost of pride. A perfect blend of design, humor, and impact.